Since joining FSJWRS in September 2024, I’ve led the organization’s communications, marketing, social media strategy and design output, creating over 90% of the content shared across platforms. One of my first priorities was addressing the lack of brand standards, beginning with the development of clear visual guidelines in collaboration with a designer.

That foundation allowed us to produce consistent outreach materials, including banners, a branded tent, table covers, landing pages, and digital assets. I also led the transition away from outdated logo files and established a process for reviewing external requests to use the organization’s visual identity—helping protect and strengthen the brand across channels.

The result is a more cohesive and professional presence. There’s still room to grow, but the change is visible, and several people have shared that they’ve noticed the organization’s growth and renewed clarity thanks to my marketing and communications efforts.